purple heart

It's a purple heart emoji. It's a special heart used to express love and affection.

It's an emoji especially loved by K-pop fans. BTS fans use it with the special meaning of "Borahae" (expressing love with a purple heart).

Unlike the typical red heart, it symbolizes special bonds or fandom culture rather than romantic love. It gained worldwide popularity along with the globalization of K-pop.

Purple has traditionally symbolized nobility and creativity. In modern times, it has become a symbol of eternal love and trust between fans and artists through BTS's "Borahae" culture. It is creating a new communication culture for the MZ generation.