Japanese “secret” button

This emoji is the Chinese character for "secret" (秘) enclosed in a circle. It's used to indicate a secret or hidden information.

It's often used with friends to hint at a fun secret or surprise. It's especially popular among teenagers when sharing secrets.

This symbol originates from a mark used in Japan to indicate confidential documents or private information. Nowadays, it's frequently used on social media along with phrases like "I'll DM you" or "behind-the-scenes story," and it's also used to hint at intriguing content.

Recently on social media, this emoji has gone beyond simply indicating a secret and is also being used as a marketing tool to imply exclusive information or premium content. Within K-pop fandom culture, it's often used to hint at private fan meetings or special events, and this usage is widely recognized in the global community.